Just awful. Ignoring the many grammatical errors ("You can't do much to effect [sic] revenue in season"), his main point is summed up in the final sentence:
"If you're Billy Beane, you're likely in the hunt for the cost-per title before anyone throws a pitch. But if the A's want to start winning things at the end of the season, maybe they should start thinking about ponying up for a Verlander."
Essentially, he's criticizing the A's for winning the $/win title, but not the World Series. My problem with that is, the A's won 94 games and the division. They were an awesome baseball team, regardless of salary. Bertin's point would be better if he were criticizing a 78 win team that led the league in $/win, but I don't see any reason why he should criticize the 94-win 2012 Oakland Athletics.