the wacky and wild times of the '78 A's
At first glance there isn’t anything abnormal about the A’s final standing of the 1978 season, sandwiched as it is between two similar second-division finishes for this once-proud franchise. But what that team had over its odd-year counterparts was this thing called hope; hope that the glory days weren’t as over as they seemed, even as their mustachioed heroes of yesterday had been unceremoniously dispersed to foreign lands. Hope that this odd collection of has-beens, never-were’s, and never-gonna-be’s, could, well, be something…special. But in the end, a shocking late-season slide (sound familiar?) sent the A’s spiraling back to where they were supposed to be all along. Or so said the so-called experts.
And I guess there was really no reason to expect a Miracle Met-like performance from the ’78 A’s, but for an eleven-year old still accustomed to World Series parades, I was in denial that my baseball team had suddenly entered Suckdom. Manager Bobby Winkles and his roster of no-names seemed to be unaware of- or at least unfazed by- the gloomy prognostications that had been cast upon them by baseball’s fortune-tellers. Surprising as it was that the A’s were still in Oakland (sound familiar?) and not in Denver (as was rumored), the team’s early on-field performance was even more astonishing.
After a hard-fought series in Anaheim to start the season (the Angels took two of three), the A’s went 5-1 in their opening homestand, their lone loss an extra-inning affair. Back on the road for five games, Oakland swept Minnesota and Seattle to move to an eye-popping 11-3. They returned home for a twi-night doubleheader with the Twins, and won both games, the second one in 14 innings. It was that night- if memory serves me well- that I made my first TV appearance. My brother John had made me a shirt with the word "AmaA’sing" on the front, and the cameraman in the centerfield bleachers (at the urging of my family) put the bright lights on me.
These A’s were surely astounding; in their first sixteen games they had given up more than three runs only once, and that was during a 6-5 victory. In the other fifteen contests, they had tossed four shutouts, allowed one run three times, two runs on three other occasions, and three runs five times. AmaA’sing, indeed. Even when the Twins touched them for eight runs in Game 17, Oakland scored nine, including three in the 12th inning to cap a wild comeback, the club’s eighth win in a row, and 13th in 14 games.
Me (left) and brother Abel during happier times, 1978
A season-high two-game losing streak only served to annoy the A’s who won the next five while allowing a total of seven runs. There seemed to be no stopping Oakland, which now stood at a major-league best 19-5. But the bats went into snooze mode during a four-game skid that saw the A’s score just a single run during that span (including three straight shutouts). Once again Oakland bounced back, winning three of its next four to improve to 22-10 on May 15, 2.5 games in front of California.
The next day Billy North went 0-for-4 during a 3-2 loss at Cleveland, his last game in an A’s uniform. Charlie Finley traded the disgruntled center-fielder to Los Angeles, the final piece of glory years gone by. As a permanent resident of the center field bleachers I always liked North, who swiped his way to two stolen base crowns with the A’s. I will always remember fondly the one game during the 1977 season when the team bumbled its way to another defeat when North could be heard to mutter "fucking rookies" from his spot in center field. When there are no fans in the stands, chatter matters, Billy. But you had to feel for a guy who Finley kept on strictly for his own amusement. Without North, the A’s play went south, as they dropped their first three games after the trade. Which, all things considered, seemed to be the least of Oakland’s concerns.
This from Sports Illustrated:
Last week the A's mimeograph machine broke and members of the press had to forage for statistics. Bob Hofman, the traveling secretary who also serves as team statistician, simply gave up when the A's acquired Glenn Burke from the Dodgers. The Oakland press release was a photostated bio of Burke from the Dodger media guide without updated averages.
Burke, of course, brought his own baggage. His homosexuality already public knowledge, he challenged a taunting fan to a fight after a game in Oakland. My brother John was one of the fans who intervened in the parking lot, noting that "Burke would have killed him" had no one stepped in. The Oakland-born played 101 games for the A’s during the 1978-79 seasons, his last as a big-leaguer. He died of AIDS-related illnesses in 1995 at Fairmont Hospital in San Leandro.
Sad was the saga of Glenn Burke
A 4-3 win over the White Sox left the A’s at 23-14, still good enough for first place in the American League West. But something was amiss. Bobby Winkles was becoming a bit tired of his boss’ meddling (imagine that). A Sunday double-header split with Chicago, the second game an 8-0 victory, were the last two games Winkles would manage in Oakland.
SI, again:
As the years grind on in Oakland, Charlie Finley's reign over the A's is getting more and more like Ludwig's in Bavaria. Last week Bobby Winkles , who had managed a collection of low-salaried kids and has-beens to first place in the American League West , chucked his job because Finley had become just too much. There were reports that Finley had been considering putting earphones on Winkles so he could communicate with him directly in the dugout. Meanwhile, Finley kept calling him on the phone at home. A typical early-morning call to Winkles would command, "Get up! Only whores make their living in bed." When Winkles recently spent a day off visiting Napa Valley vineyards and was unreachable by phone, Finley raged, "If you ever do that again, you can go someplace else." After Winkles finally phoned (ah, the irony) Charlie to tell him he was quitting, Finley was moved to concede, "Maybe my telephone calls were driving him to the nut house."
(Considering Winkles’ choice where to spend one of his last off-days with the team, you can say that Finley’s calls drove him to drink, too).
Oakland didn’t have a lefthander on staff to toss batting practice nor did it have the equipment for hitters to study their stances. Players were known to head over to Rickey’s in San Leandro, which kept videotapes of the games. Nothing was ever normal in Finleyland, and to keep in tune with the wackiness Jack McKeon was hired back to fill the void left by Winkles. It was just one season before that Winkles replaced McKeon. The flip-flop of field generals was Finley’s 16th managerial maneuver in 18 years.
Never a dull moment with Finley
Amid the madness, the A’s forged on, and on June 7, were 32-22, clinging ever so carefully to their top spot in the division. Then, as cautioned in May by the now-departed North, Oakland got a chance to measure up with the "big boys"- New York, Boston, and Baltimore- and let’s just say that in this case, size mattered. The A’s lost eleven straight games- five of them shutouts- to the beasts from the East, and fell below .500 for the first time all season.
Ah, but if you think our story ends here, you are sorely mistaken, my exhausted reader. The A’s celebrated its return to AL West play by scoring a 2-1 triumph over Texas. This started a stretch of 11 wins in 17 tries that left McKeon’s misfits in first place of a division no one seemed interested in winning, including- if you asked reliever Bob Lacey- the Oakland A’s. The 24-year old said that Finley’s experiments with teenage pitchers Mike Morgan and Tim Conroy informed the league that "we don’t want it", "it" being the championship. Where was ESPN during this nonsense?
More importantly, where was the A’s offense? No one in baseball was worse than Oakland’s .245 batting average and 532 runs scored. Two more shutouts were the lowlights of a five-game losing streak, as the A’s went from first on July 5 to fourth on July 9, 3.5 games behind the Angels. Ever so resilient, Oakland reeled off thirteen victories in twenty games, the last two coming in Anaheim by 2-0 and 1-0 scores. Rick Langford made like Nolan Ryan- pitching opposite Ryan- in that 1-0 game, allowing just three hits, while striking out eleven. It was now August 1, and the A’s, 56-51, were just four games off the pace. Ten days later Langford tossed another three-hit shutout, this time at Minnesota in the first game of a double-header, leaving Oakland at 61-56, five games behind Kansas City.
That thud you hear is the 1978 Oakland A’s season crashing down to earth. Their improbable start stunning, their ability to hang in as the months turned to late summer surprising, their swift fall to sixth place utterly shocking. How hard and fast did our A’s fall? In their last 45 games, they won eight. Eight. From 61-56 to 69-93. Thirty-two times during their freefall, they scored three runs or less; including ten straight games from September 10-17 (they actually won two of those contests, 2-1 and 1-0). The collapse was completed on the first of October, a 9-0 defeat to the Milwaukee Brewers. The A’s managed three hits.
Charlie Finley fired Jack McKeon. In season that made little sense, while somehow managing to make perfect sense (in the eyes of the experts), that move made the most sense.
As the losses mounted, no fan, young or old, could escape the pain.
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Thanks for Sharing the Memories
I remember that year well- I first started following the A’s in 73 and like everybody else was high on this team who seemed unbeatable. When Charlie dismantled them- rather when he destroyed the dynasty to spite the commissioner- he destroyed a little part of us too. Everyday I would pick up the newspaper and rush to the sports section to see who Charlie had traded or sold- and it seemed like everyday Charlie was doing his best to destroy what had been built. I know a lot of people admire Charlie- I hated him. As for Glenn Burke, I guess I was ignorant- I never knew he was gay.
The greenmachine
I never knew about Burke.
A sad end, and having witnessed a few people dying from AIDS in the mid nineties, an end that should never be wished on another human being. I hope his final few years were kinder to him than the aforementioned fan.
Finley seems like such a fun guy to work for. I think if I were one of his managers, I would have invented ways to make him fire me instead of quitting.
"You may glory in a team triumphant, but you fall in love with a team in defeat."--The Boys of Summer
More Burke
He was credited with inventing the high-five. An interesting read:
I'm here to talk about the past.
Glenn Burke
I think either East Bay Express or SF Weekly ran a long article on Glenn Burke in the early 2000s. Thats how I knew who he was (as I wasn’t even born yet in 1978.)
Anyways, thanks for telling such great stories 67MARQUEZ.
glenn burke
Marquez,the first known high five was duke basketball fowards gene banks,and kenny dennard high fiving each other in the intro’s,1978 duke vs lasalle in philly
Eight wins in the last forty-five games??!
The 2008 A’s are doing a recreation, it seems, but with 39 games to go….it could get worse!
The A’s are 11-30 since July 1st, and the schedule for August and September is very tough.
"I never predict anything, and I never will." Paul Gascoigne, English footballer
by One won lost won on Aug 18, 2008 3:09 PM PDT reply actions
July 11th, 51-42
after a win over the Angels…now they are 56-67.
That’s five wins, twenty-five losses, with a ten game losing streak in there.
"I never predict anything, and I never will." Paul Gascoigne, English footballer
by One won lost won on Aug 18, 2008 3:14 PM PDT up reply actions
I remember Mike Morgan that season
I think ABC televised the A’s-Orioles game that day, only because Finley brought Morgan up to pitch directly out of high school, didn’t he? I’m pretty sure he hadn’t yet thrown an inning in the minor leagues. If I remember correctly, Lee May finally hit a home run off him late in the game, but he was “in it”. 3-0 final, perhaps?
Does Morgan still hold the record for playing for the most major league teams? I think he got a ring with Arizona in ’01!!
I needed a team so I wouldn’t turn into one of the eighty million pink hat-wearing Bud Light-drinking mulleted idiots at Fenway.
Thanks for the memories. Although an A's fan since 1954,
I was spared much of what you relate by spending a year in the western pacific afloat with an amphibious taskforce during that timeframe. No news ab out the A’s except possibly the sporting news (I don’t recall).
Not sure I recall Bobby Winkles as manager. The trade for Burke sounds familiar but recall no details. Maybe a few senior moments added in. No details like being a homo were out there. Do recall the rifleman, chuck conners who had played a bit of 1B with Dodgers, was one however. Lots out there now and no one thinks anything about it.
Looks like you and your bro were a couple of cute kids growing up at that time.
My recollections are more along the line of a kid aged 17 back in ‘61 who went straight to majors with the A’s. Saw him pitch that year in K.C. when I went into the Marines.
Charlie Brown GO A'S WIN
Lew Krausse was the name of the pitcher.
Charlie Brown GO A'S WIN
by Charlie Brown on Aug 18, 2008 3:24 PM PDT up reply actions
Vacafan,your right morgan came right out of high school in vegas,i believe june 78’ pitched pretty good for a high school kid.Pitched all 9 0 k’s 5 walkes 10 hits 2 earned runs,and yes lee may homered off morgan.
That's unbelievable ...
can you imagine the outcry now if someone asked a high school kid to do that?! My gosh, the ESPN guys would go absolutely nuts!!
Kid comes directly out of high school and throws a complete game at the Orioles … wow. You know, come to think of it, they televised the game in Las Vegas (my dad was stationed there, at the time), and that’s how I got to watch it. He went to Valley High … I’m pretty sure he’s one of only a few who actually pitched in four different decades!!
I needed a team so I wouldn’t turn into one of the eighty million pink hat-wearing Bud Light-drinking mulleted idiots at Fenway.
Great Post
I too attended a few games that year as a youngster. I had forgotten how competitive the A’s were through much of that season. The roster was full of some odd names—both young and old. Dwayne Murphy played on that team as did Rico Carty, Willie Horton and Tito Fuentes.
I was writing a post about the same thing
I guess painful memories won’t die. I was at the Mike Morgan game, it was his best outing. I was also at the Tim Conroy walkathon, which we came back to win thanks to Tarzan’s hitting (Joe Wallis). My best memory from that season was a come from behind win vs. Boston. I was sitting amongst all the Red Sox fans, they had a good lead, until Rico Carty blasted the hardest hit homer I ever saw. Funny how when the A’s took the lead all the Red Sox fans began to root for the A’s. It was tough to watch the last month of the season, the last game of the season, Bruce Robinson hit the triple, sad end..
Stomp,em, stomp the piss out of em.Then pound the budweiser after the game. Joe Schultz Seattle Piolts Mgr 1969
I was at the Morgan game, too
Tarzan was one of my fave’s. Those late 70’s teams didn’t win very often, and yeah the memories are “painful”, but so many of those players made it tolerable somehow.
And it made 1980-81 that much sweeter. Here’s hoping for a repeat of history.
I'm here to talk about the past.
I'll buy that
Except I hope that 1979 does not repeat itself. The only good things that year, Henderson coming up and Rick Langford pitcher of the month of August. Of course Jeff Newman’s 22 dingers, if you remember, Newman was the lone A’s rep to the all star game. He was also the only one who did not play, funny thing he hit two home runs in his first two at bats after the break off of Yankee Luis Tiant. Oh yeah the three triple plays we turned. Thankfully Billy was just around the corner.
Stomp,em, stomp the piss out of em.Then pound the budweiser after the game. Joe Schultz Seattle Piolts Mgr 1969
by billyball1981 on Aug 19, 2008 2:55 PM PDT up reply actions

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