Potential TV, radio changes: The A's have opted out of their contract with one of their two broadcasters, KICU (Channel 36).

"This does not eliminate the possibility of the team entering a future agreement with the station," team spokesman Bob Rose said in an e-mail. "At this time, we are simply exploring every opportunity to improve and expand our television coverage."

According to sources, the team is continuing to focus on a fulltime agreement with Comcast SportsNet California in Sacramento.

KFRC (106.9 FM), the A's flagship radio station, recently announced a format change to all news, simulcasting KCBS (740 AM). Asked how that would affect the A's radio plans, Rose responded, "We're going through some confidential negotiations. ... We don't have any comment right now."

Owner Lew Wolff said at a booster luncheon last month that the club was investigating options for its broadcast outlets.

Marine Layer covers this on his New A's Ballpark Blog, and through the archives, you can read about the A's talks with Comcast Sports California.

The move seems to make sense. KICU's biggest draw for the A's would be that they were an over-air channel that could grab those non-broadband viewers. But there are few non-broadband viewers anymore, with almost everyone in the Bay Area having some form of Cable, Satellite or DSL based Television. With the new Digital act coming into effect, the number of over air will probably drop further.

I hope ML is right, and the A's get 150 games on TV with the new deal.