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Why don't the A's sellout ?

I actually came across a GMAT question in a Kaplan book I'm borrowing which seems strikingly similar to the Oakland Athletics situation right now.  It goes like this.

---Start of Analysis Essay Question---
Home Attendance at NY Mammoth games is significantly lower now than it was during their championship years in the mid-seventies.  Many fans are fearful of the Dockside neighborhood around Mammoth Field.  In view of the attendance decline, it is clear that the team should move.

Explain how logically persuasive you find this argument.  In discussing your viewpoint, analyze the argument's line of reasoning and its use of evidence.  Also explain what, if anything, would make the argument more valid and convincing or help you to better evaluate its conclusion.
---End of Essay Questions---

Kaplan considers this a perfect score 6/6.

---Start of Answer---
This argument is extremely unpersuasive for several reasons.  Its main weakness is the huge gap between the evidence and conclusion.  The conclusion is that the team should move.  The evidence presented, however, simply does not warrant such an extreme course of action.  Assuming that the character of the neighborhood of Dockside is indeed to blame for the Mammoths' poor attendance, there are at least two alternative courses of action the team could pursue.  First, the team's ownership could encourage city officials to devote funds to improving Dockside.  If such efforts successfully renovated the neighborhood, more fans might attend Mammoth games.  Second, even if improving Dockside wouldn't be sufficient to increase attendance, the team could simply move to another, better neighborhood in the same city.  There is no reason to think that this far less drastic action wouldn't have at least as strong an impact on attendance.  In short, the argument is extremely weak because it neglects to consider alternative solutions to the problem of low attendance.

There is an additional flaw to be found in the argument's evidence.  By asserting that today's attendance is "lower than during the championship years," the argument actually implies that Dockside is not the problem.  The conclusion is based on the claim that the neighborhood is responsible for falling attendance.  Yet perhaps fans aren't attending Mammoth games because the team just isn't playing as well as it once did.  If that is the case, then moving the team elsewhere is unlikely to improve attendance rates, since the problem lies not with the games' location but with their quality.  So the argument suffers from two major flaws: the cause of the decline in attendance is ill-supported, as is the recommended solution.  Strengthening the argument would require showing, first of all, that the team's poor playing is not the real reason for poor attendance, and secondly, that the neither of the two alternative solutions discussed above would solve the problem.
---End of perfect score answer---

Additional valid arguments I think that were omitted.

Is the sport in a decline?
Is the stadium up to par?
Is their new or increased competition in the market?

So why don't the A's sellout?  
Because the city of Oakland is on a decline?
Because the sport wasn't as popular now than the Haas years?
Because the stadium isn't that great?
Because the A's are competing against a brand new stadium a few miles by them?
Because we haven't won a World Series recently?

I guess the better question would be, what can the Athletics do to sell more tickets sustainably to the present and future?

Poll
What do you think will make the A's sellout?
Other
3 votes
All of the Above
7 votes
Nothing can make the A's sellout
10 votes
New Stadium
34 votes
Win a World Championship
11 votes
Bring back Ricky Henderson
3 votes
Play at Santa Clara University
2 votes
If they make sportswriters buy an A's ticket for everytime the A's prove them wrong
9 votes
Billy Beane Bobblehead Doll giveaway
4 votes
Free Beer for the first 10,000 people that qualify
10 votes

93 votes | Poll has closed

0 recs  |  Comment 18 comments

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they don't win enough
Obviously there are a myriad of reasons.

In no particular order:

1, The Giants got here first;

  1. The two teams are too close geographically
  2. The Giants dominate the media outlets that really matter
  3. The Giants built a great new ballpark
  4. Mt. Davis and all that came with it
  5. Schottman didn't market effectively, aside from winning, that is
7.The walkup issue-- i.e, why buy tickets in advance when you don't have to (except for Skanks, Jints, Fireworks and maybe Bosox)

Incidentally, next week will be an acid test-- if it's not a sellout for all 3 games vs. LAAAAA, I'll be surprised and disappointed;

  1. There's so much else to do around here, unlike, say, St. Louis;
  2. Bridges and bodies of water and traffic. I'm convinced that both teams have had their attendance negatively affected by the sheer difficulty of getting around the Bay Area;
Can anybody think of more???
oaktoon

by oaktoon on Aug 6, 2005 6:57 AM PDT reply actions   0 recs

Right
Unlike uncontested urban centers surrounded by miles of suburbs and farmland like Boston, St. Louis, New York, etc, Oakland is only the third-largest city in a metropolitan area surrounded by unparalleled beauty. For non-die hards, there are far more exciting things to do than to go to a baseball game in Oakland. And among a population as diverse as the Bay Area's, tastes and hobbies are going to be quite diverse. Compare that to "clone armies" of Cardinals or Red Sox fans.

Not to mention that the A's are relative newcomers, just like a large portion of the population. Unlike Boston or St. Louis, whereas rooting for the local baseball team is a family tradition, becoming an A's fan is more out of choice than in other cities. Whereas casual fans in St. Louis go to Cardinals games almost by default, the A's have to compete with the Giants across the bay, as well as previous loyalties the transplants might have brought with them.

Last but not least, for the A's to sellout, we need a smaller venue. The non-sellouts are a self-fulfilled prophecy: people know the games won't be sold out, so they don't rush for tickets, putting off going to the ballpark only when they really want to, thus creating a much lower demand for tickets.

by OaktownTribesman on Aug 6, 2005 7:09 AM PDT reply actions   0 recs

Agree with OakTribe
We do need a smaller venue.  By cutting back some of the supply, the demand will rise, people will get tickets more in advance if they fear they can't get tickets.

Also, though, one of the things about the Bay Area is that on any given day, there are a million things going on.  It's much easier to sell a ballgame (or any event) in smaller cities in the midwest.  As for the few other places where there is this much going on (Boston, NY, Chicago, probably a couple of others but not the majority by any stretch) I'd argue that (a) their population is more likely to want to spend a lot of time taking in a ballgame, given that we have a high percentage of outdoorsy types and progressive thinkers who think that supporting an entertainment industry skews the overall economic picture of the country (but I digress), and (b) their ballparks are smaller and/or better situated.

Also, many of the people in the bay area are relative newcomers, and many of them came here to make money on the tech boom, not to settle down and live a nice relaxed life where they can go take in a ballgame.

"Everyone was saying, 'Swisher, you suck!' and I was like, 'OK, we've established that.' "

by oblique on Aug 6, 2005 8:18 AM PDT reply actions   0 recs

Qualify?
How does one qualify for the free beer?  Hurray Beer!
Furiously working on a Vodoo, Zombie, Bender beat.

by Duke of left field on Aug 6, 2005 8:43 AM PDT reply actions   0 recs

I'd think...
you'd have to be 21 or over, same as for pay beer.

And I concur, Hurray Beer!

Picker of Nits since '63. Or so I thought until I discovered AN. Now I feel like a nitpiker.

by McFood on Aug 6, 2005 10:35 AM PDT up reply actions   0 recs

I'm SUPER drunk right now
and I think MC FOod is pretty funny right now.

who else is in?

Hooray Beer !

by Instant Replay Umpire on Aug 7, 2005 12:14 AM PDT up reply actions   0 recs

Season Ticket Sales
You can't possibly sellout except in rare cases unless you start from a fairly high base. The A's have the lowest season ticket sales in major league baseball. So, no, they won't be selling out the three games to the Angels, though they will draw large crowds and though on Wednesday they will fill the place up.

Now, why the low season ticket sales. Tough question. I just think they're in the wrong location. If they were in San Jose, this wouldn't be the same problem at all.

I'd say the top three reasons in order:

  1. Location
  2. Easy availability of tickets
  3. Small market mentality (tough to fully back a team if they always seem like they are hanging on for dear life)
All that said, A's sales aren't that bad and are comparable to teams in the same situation--the White Sox, for example.

And besides, the Coliseum, in large part because of the fans who have come to define it, has become a great place to watch a game.

by RLangford on Aug 6, 2005 11:41 AM PDT reply actions   0 recs

A new stadium costs hundreds of millions
and would compromise fielding a better MLB for many years.
  • The A's have 55,000 seats available now.
  • The A's have empty luxury boxes now
  • Upgrades, renovations and an exciting contending team can make the ballgame experience memorable and enjoyable.
  • More Luxury boxes replacing intermeadiate price range (family) tickets is like playing "00" on a roulette wheel. It comes up but rarely.
  • (2-seat) Season ticket owners get a free luxury box (choice of day, choice of location, 1st come 1st serve) I take this to mean that luxury boxes are slow sellers.
  • Give the current stadium a classier look, a monument walk of A's greats and greatest.
  • Put a 7-Floor Hilton or similar where Mt Davis now presides with 2-3 floors of open terraces to "view" the games.
  • Split costs with Raiders too
A'smA's-zing!

by A s Eh on Aug 6, 2005 12:06 PM PDT reply actions   0 recs

I don't buy into how hard it is to provision
the concessions either.

When the food or items are sold out you lock up early and enjoy the rest of the game.

I thought concession sell-outs were a good thing!

1st come, 1st serve!

A'smA's-zing!

by A s Eh on Aug 6, 2005 12:10 PM PDT reply actions   0 recs

Luxury Boxes
With pricier, nicer luxury boxes closer to the field, the A's can market to the large corporations that need to "entertain" potential clients. How do you think the Warriors sell most of their luxury boxes?

With less "family" priced tickets, the supply will go down and hopefully the demand will go up.

by Fongpay on Aug 6, 2005 2:36 PM PDT reply actions   0 recs

The Warriors....
don't sell most of their luxury boxes.....

by BleacherDave on Aug 6, 2005 5:38 PM PDT up reply actions   0 recs

I concur
The A's are not large market, when you think NY you think yankees, when you think red sox, and so on. But, when the media thinks oakland they think raiders not a's, even Chavez said oakland was a football town unfortunaley. Looks like the A's are going to have to win an ALCS for them to get 50,000 ever again, sorry that's how life is for an A's fan.
You may have the greatest bunch of individual stars in the world, but if they don't play together, the club wont be worth a dime.-Babe Ruth

by doublehustle22 on Aug 6, 2005 3:18 PM PDT reply actions   0 recs

I think Lew Wollf is going to solve this.
He'll need some co-operation from the city; he'll build the 32-35,000 intimate stadium that he is envisioning.  It will fit the needs of the A's, and have a number of creative ideas.

And he'll provide the investment in personnel to keep us on track for the next 5--10 years.  That won't be an outrageous amount due to the young talent, but it will be more than the current payroll, because he'll pick a few key players, like Zito, and keep them.

I just hope Oakland tries to work with him.  If so, this will be one happy baseball town.

(PS: I'd argue with Chavey, as I think this town is more naturally a basketball town than football.)

by alamedaman on Aug 6, 2005 3:55 PM PDT reply actions   0 recs

Play against
the yankees all 81 home games.

by kwyjibow on Aug 6, 2005 4:19 PM PDT up reply actions   0 recs

Not sure at what point they call a sell out...
But, the Coliseum can hold 55,000 people.  I think they have defined sell out there somewhere around 45,000.  It is just really hard to put that many butts in the seats for any baseball game.

by Donner on Aug 6, 2005 5:52 PM PDT reply actions   0 recs

theyre not selling Mt davis this year
so it's 45,000,  not 55,000
oaktoon

by oaktoon on Aug 6, 2005 7:13 PM PDT up reply actions   0 recs

If you include the Plaza Bleachers
isn't it around 48k?
http://www.myspace.com/glorysv

by Hit4TheCycle on Aug 7, 2005 3:53 PM PDT reply actions   0 recs

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