[EDITOR'S NOTE: This is a key story that will likely become a bigger story over the next few weeks. Remember what Wolff said in the interview...the JPA is a key part of this and I imagine has a lot to do with the targeting. - Blez]

The new site targeted is the flea market off 880 between 66th and High St.

Ballpark talk: A birdie tells us that Oakland A's owner Lew Wolff does have his eyes on a location he'd like to explore for a new ballpark -- and no, it's not the waterfront -- it's the privately owned site of the Coliseum Flea Market at 66th and High streets.

Wolff is expected to go public with his ballpark plan during an appearance before the Oakland-Alameda Joint Powers Authority on Friday.

Reached in L.A. late in the week, Wolff wouldn't confirm what property he specifically had in mind, but made it clear that the Coliseum area in general provided two key ingredients for a successful development -- it's next to both BART and an existing freeway.

"It would be ideal to be near BART and the freeway,'' he says. "It's critical.''

That's partly because Wolff is looking to do more than build a stadium --

he wants a major retail development and housing to help pay for it. And that means making it as accessible as possible to large numbers of people.

And as much as some public officials and fans might want him to consider a waterfront ballpark in Oakland similar to SBC Park across the bay, Wolff said that idea may be wishful thinking because "you can't count on a new extension of the freeway or BART.''

In any event, Wolff says he's open to ideas, but also ready to start talking -- and hopes city and county officials are ready to get involved.

"We need a huge amount of government interaction,'' he said

Here's a link.

This doesn't make sense.

That site is close to 880 but isn't close to BART.  It's even worse than the Coliseum Parking Lot plan.  We all know Wolff want to build "more than just a ballpark" but I just don't see how redevelopment would work there.  Hegenberger, yes, but the flea market by the freeway?  No.